The Van’s #SK8HiCar is a fashion icon.
Vans “Off the Wall” is a California based sneaker and apparel company with a focus on skateboard, surf, snow, BMX and motocross.
The 1982 film “Fast Times at Ridgemont High” featured Sean Penn as surfer dude Jeff Spicoli wearing a pair of checkboard Vans slip-ons, and sales took off.
Founded in 1966 by brothers Paul and James “Van” Doren. They sold the company in 1988 to a banking firm for 74.4 million dollars. Today it is worth $400 million.
Paul’s son, Steve Van Doren, is still with the company and launched Vans Custom Culture to address falling art education budgets across America.
High school students are encouraged to design their own 4 “Vans”, and enter their designs in a contest.
The winner earns $50,000 for their high school’s art program and a chance their winning design can become part of Vans regular production.
So far Van’s Custom Culture has attracted almost 100,000 students from over 5,000 high schools and raised nearly half a million dollars for the arts.