When you search Google they are not guessing at what you want.
Google returns links in the order that were most clicked in the previous search.
In other words, when you select and click your first choice, that choice rises in rank for the next search on the same subject.
Google searches grow more accurate over time.
No wonder then, when House of Cards turned up this week on two pirate sites before Google even listed Netflix, Variety was more than a little peeved.
“Why should an online company help folks find illegal stuff?”
Google presents illegal drugs, unlawful gambling, dodgy services and all kinds of pilfered entertainment.
It's a fact: Google has expanded digital shoplifting to unprecedented levels.
Naturally, creators resent this.
“But think of us as the phone book!” Google says.
“We list everything and if there’s bad stuff there it’s not our fault.”
Except that facilitation of a crime has always been part of the crime.
Making money on it raises stakes higher.
In defense, Google reminds us that in just one year (2012) they reviewed and took down a staggering 57 million illegal webpages in an average turnaround time of less than six hours.
So they don’t want to hear about it.
Meanwhile House of Cards bleeds profit that would fund new jobs and future episodes, if we all weren’t such petty thieves.
And if $227 million in illegal advertising can be classified as “petty.”