Tuesday, January 7, 2014

snow job

If you haven’t heard of UBER, no worries, you will.

It’s a taxi app in 50 cities around the world quoting price by demand, so more people who want a ride at any given moment, the more your ride is gonna cost.

Sounds fair, right? Capitalism. 

UBER says this gives drivers incentive in snowstorms to make rides more available at a price.

High prices have left some consumers unhappy with the service.

But isn’t this how supply and demand works in the first place?

If you can’t afford a premium ride, don’t buy it. 

And take the bus. Right?

I think we should probably start growing accustomed to real-time, demand-driven purchase-pricing through applications on our mobile phones.

Or soon, be left behind in the storm.

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