If you haven’t heard of UBER, no worries, you will.
It’s a taxi app in 50 cities around the world quoting price by demand, so more people who want a ride at any given moment, the more your ride is gonna cost.
Sounds fair, right? Capitalism.
UBER says this gives drivers incentive in snowstorms to make rides more available at a price.
High prices have left some consumers unhappy with the service.
But isn’t this how supply and demand works in the first place?
If you can’t afford a premium ride, don’t buy it.
And take the bus. Right?
I think we should probably start growing accustomed to real-time, demand-driven purchase-pricing through applications on our mobile phones.
Or soon, be left behind in the storm.