There’s an old saying “There are no new ideas.”
Shakespeare, for instance, is said to have “stolen” and recycled every one of his plots while insisting they were
Fashion, especially, evolves upward; first creative from the street.
Ethnic and cultural groups embrace a certain look at street level and before long that look is on the runway, distilled down for mass market.
New York street artist De La Vega offers an excellent example of this.
He has long used an original fish bowl motif to express complex ideas in a simple, universal graphic.
Soon his ideas migrated to the galleries for collectors.
But once you’ve been appropriated by a corporate megalith like IKEA for profit (and without any attribution), that cycle is complete.
It’s time for a “new” idea.
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