Monday, December 13, 2010

It’s just, y’know...


ClockTowerTenants may recall back in August I ran the numbers on the potential box office revenue for “The Social Network”... 
...and at that time I opined: 
“that’s still ten bucks per user or a 5 Billion (with a B) return on investment. To give you some idea of the magnitude of a figure like that, TITANIC at $1.84b has been the champ since 1997 until AVATAR just blew it away in 2009 with a collective $2.7b. With a little luck, “The Social Network” has a plausible shot at nearly twice that.”
Well the numbers are in and fine, I’ll stick to my day job.

First, the good news. It has a terrific cast and the critics loved it.

Rotten Tomatoes gave it “an average score of 9/10 and a critical consensus of: "Impeccably scripted, beautifully directed, and filled with fine performances, The Social Network is a riveting, ambitious example of modern filmmaking at its finest."

Roger Ebert of the Chicago Sun-Times gave it it four stars and wrote: "David Fincher's film has the rare quality of being not only as smart as its brilliant hero, but in the same way. It is cocksure, impatient, cold, exciting and instinctively perceptive."
Peter Travers of RollingStone “gave the film his first full four star rating of the year and said: "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing with an aching sadness, they define the dark irony of the past decade."
Even the Harvard Crimson---the setting of the film itself---” called it "flawless" and gave it five stars.”
So how’d I do in my prediction? Eh, not so much.
At least it opened at #1 grossing $23 million and in its second weekend it was #1 again. But from there it fell away quickly.

This weekend chart shows that despite the strong opening, as of three days ago it was doing a paltry $280,000 a weekend. So it’s done.
And the total?

$185,391,000 world wide, or less than…... ohhhhh….. 4% of what I thought it could do.

 “This is our time!” the Sean Parker character exclaims.
Yup. It’s just, y’know….. not mine. lol

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