Tuesday, October 17, 2017

not lovin’ it

Now that data is documenting how young people are addicted to their smartphones, McDonalds has tried to do something about it.

They created a locker called “Phone OFF Fun ON” where diners can lock their phones to spend more time with each other.

The campaign was a 100% failure. 
Not one locker was used during the one month trial period.

So they changed the campaign and tried again.
They asked their customers to simply SET THE PHONES DOWN
on a place indicated on each table.

But people couldn't do it.

Not one friend, parent or child could set their phone down
long enough to finish a meal.

Psychologists are concerned.

Our phones are replacing our calendars, our cameras, 
our alarm clocks,

and increasingly our families.

No comments:

Post a Comment