Wednesday, May 25, 2016

sich unterhalten uber design

While waiting for the train the other day I studied a Lyft ad’s graphic design.

Notice how the entire story is summed in a single image.

 And how the design is “cleaned up” for the eye by 
aligning the hand and the car roof.

The driver is cleverly indicated in the window. 
The thumbnail does double duty as the wheel.

And all is done in Lyft’s signature pink.

Pretty good work. Train’s here.

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