Tuesday, November 4, 2014

yelp yourself to good reviews

San Francisco-based YELP got a big break from the Ninth U.S. Circuit Court of Appeals the other day.


The court ruled unanimously it was legal to favor restaurants who purchased advertising, and to pan any restaurant who refused.

YELP reviews are based on coerced payment.

Not on food or atmosphere or service.

Going digital did not level the playing field in food service.

At least now we know.


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