too clever by half

As if recording artists aren’t getting screwed enough these days now comes QuickHitz, a radio station in Calgary.

The average adult attention span has fallen from 12 seconds in 2000 to less than 8 seconds just last year, and most slow-loading web surfers now will click away in 4 or 5.

So QuickHitz got the bright idea to chop songs roughly in half so their listeners “don’t get bored.” 

You read that right.

Now they can play 24 song-sections in an hour instead of 12 full length tracks.

Some artists are pulling their music from the station.

A subcontractor in Vancouver speeds up the rhythm, shortens pauses and cuts out whole verses to get them down to half.

Let’s just hope radio doesn’t start partnering 

with museums.