MicroSoft launches its sleek new Surface tablet this week and Steve Balmer has a lot riding on it. To stay relevant in an exploding mobile market that did not embrace the Windows Phone, a software company builds hardware.
And launches it with a splash of dancing people
and fountains and stuff.
Check out the dancing school girls. Yeah, baby.
The reviews are snazzy, it’s apparently well made and it has a nifty magnetic keyboard cover. But I don’t think this catches on in any color, not really. I’ll tell you why.
The iPAD this competes against is a device built on top of earlier devices over an entire ecosystem of existing applications.
With the Surface, MicroSoft is running a brand new OS called RT, a slimmed down version of brand new Windows 8. Yeah, baby.
remember the Zune.