Save energy. Better photos.

flash

Don’t flash when you don’t have to. If your subject is not moving you usually don’t have to freeze it.

noFlash

Try setting your camera on a level surface, 

aim and frame, turn the flash off and use the 10 second delay for a longer term exposure.

Instead of blowing out the mood, 

it burns the natural lighting in.

http://gizmodo.com/5376271/giz-explains-when-not-to-use-your-cameras-flash