New York City in the mid-1970’s was a revelation of exploding musical energy. CheapTrick signed with EPIC, The Ramones released their first full album and Sid Vicious and Johnny Rotten were forming the SexPistols to sign with EMI.
This pounding, petulant, cool-as-hell music (riding in on a pissy sneer) was also embodied by Elvis Costello on COLUMBIA. His New Wave punk soon took the airwaves in 1978 with “Pump It Up”, a party-till-you-puke anthem still central to party playlists 30 years later.
“Fall into submission,
hit-and-run transmission.
No use wishing now for any other sin.
Pump it up... until you can feel it.
Pump it up... when you don't really need it.”
In 2005 the RogueTraders sampled Costello’s famous riff and silhouette proving once again there really are no new ideas and the great ones recycle on forever. Listen to Pump It Up while you enjoy Costello’s spastic dancing, then check out the first 20 seconds or so of VooDoo Child:
I rest my case.
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