Thursday, August 26, 2010

Art?......or appropriation.


Lever House...at 390 Park Avenue... is the quintessential and seminal glass box International Style skyscraper according to the design principles of Ludwig Mies van der Rohe... It is the pioneer curtain wall skyscraper in New York City. The 92 meters tall building features an innovative courtyard and public space. At the moment that space is holding BRILLO BOX.


Artist James Harvey designed the Brillo box in 1961 when the company needed a package redesign. Three years later on April 21st, 1964 he walked in to Warhol's exhibit at the Stable Gallery and saw his design being displayed as art. Harvey, an abstract expressionist painter, separated his commercial art work from his real art whereas Warhol integrated the two. By refusing to separate fine art and commerce, Warhol, who had also been a commercial artist during the 1950s, turned Harvey’s Brillo box into BRILLO BOX.


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